Movado Targets Young, Hip Crowd
Posted on 16. Jul, 2009 by Chandra Coleman in Uncategorized
Sway magazine has been around since 2006. It’s a Canadian publication geared toward the “African-Canadian” audience and has been doing so well, that it’s now going national. The magazine includes content about things that young, hip people, enjoy reading about: music, fashion, and success stories about their community. Full page color ads in Sway magazine run about $2,805 and Movado has decided that this demographic, mostly female (62%) and young – 77% are between the ages of 25 and 49, is worth it. Movado, along with other advertisers are paying the fee and looking to interest this new group in their watches.
Movado, which means “always in motion” has been working it, so to speak, since 1881. The famous “Museum Watches” collection is what made the Movado brand famous worldwide. The watches feature black faces and a single gold dot at the 12 o’clock position that represents the sun at high noon.
The single dot at 12 o’clock is also the hallmark of most Movado women’s timepieces. Eloquent lines and refined luxury characterize Movado ladies’ collections, like the Faceto, Esperanza, Revi and Strato lines, to name a few. With hundreds of styles, shapes and colors to select from, there exists a Movado watch for every woman.
Even though the black population in Canada comes in at under one million, Movado is banking on the fact that they, especially the ladies, will go for the modern minimalistic look that their watches offer. Movado’s women’s watches have an incomparable elegance. Simply put, there is no mistaking a Movado. Just like class and sophistication, Movado timepieces never go out of style.
Doesn’t matter where you live, Canada, the U.S. or far, far away, we have a Movado watch for you.
