His and Hers Valentine s Watches by TAG Heuer
Posted on 13. Jan, 2010 by Chandra Coleman in Tag Heuer
TAG Heuer is very, very smart… maybe. The concept is interesting; whether it will work is another matter.
Valentine’s Day is a big spender day, especially for men. The pressure is on to make good with your woman and that means dinner, chocolates, roses and perhaps even lingerie (the last item being that the guys hope they get a big “thank you” from their wives / girlfriends).
It’s hard to face spending so much money right after the holidays and many companies don’t have the financial security to come out with new, special designs just for Valentine’s Day. So, here’s what TAG is doing: taking watches they already have and promoting them as a “couple’s Valentine’s Day gift”. That’s right: his and hers watches. Guys, this way, you get something too!
Here TAG shows two watches, one in black (his) and one in white (hers). If you look closely you’ll notice that these particular TAG watches are the Professional Golf Watches, which were made especially for and with the design help from Tiger Woods. It’s not surprise to think that sales of these watches have slowed to say the least.
So, now TAG is re-positioning them as “his” and hers” watches. If these golfer watches don’t move you, there are plenty of other designer watches from which you can form your own version of “his” and “hers.”
Would you go for it? You have to admit, it this sales technique doesn’t work, TAG should get some credit for trying.
